Mavea Maxtra Replacement Filter for Mavea Water Filtration Pitcher

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Designed for MAVEA premium water filtration pitchers, MAXTRA is the next generation in water filter technology. Perfect filtration takes just the right amount of time. That is why MAXTRA is formed in a revolutionary shape to have optimal contact time with water for performance and consistency. MAXTRA's superiority doesn't stop here:
Clean. Filter micro-screen reduces the amount of carbon particles released into the water
Fast. Filter is steam sterilized and vacuum-sealed to maintain its ready-to-use condition. No pre-soaking required for activation
Safe. Silverized filter media inhibits bacteria growth
Proven. WQA certified to significantly reduce chlorine and other unwanted elements
BPA Free. Components are made from BPA Free materials and certified safe for use with drinking water
Sustainable. Supported with a comprehensive take-back and recycling program
CERTIFIED TO REDUCE:

Chlorine taste and odor
Industrial pollutants (benzene, tetrachloroethylene)
Heavy metals (mercury, cadmium, copper)
Agricultural chemicals (atrazine, simazine)
Limescale*
*Limescale reduction certified in internal tests, not certified by WQA.

What are the benefits of MAVEA filtered water?

Tap water, whilst safe to drink, may contain substances which affect its taste, smell, appearance and overall quality. MAVEA filter significantly reduces chlorine taste and odor, making your drinking water clearer and refreshingly delicious. Your coffee and tea will be improved too. Even your ice cubes look and taste better. MAVEA filtered water can also increase the life span of domestic appliances by reducing limescale build up.
85% of all households have hard drinking water! To dramatically see and taste the difference between regular tap water and water filtered by MAVEA, try "the MAVEA tea test". Make two cups of tea (the higher the quality of the tea, the more you'll notice the difference in your results). One cup with straight tap water and the other with MAVEA filtered water.

Then look at the two teas. You'll notice that the MAVEA tea is a clearer, more translucent, appetizing amber color.

Next, taste them. The MAVEA tea will taste better. You'll notice the flavor and even the aroma of the tea is crisper and more perceptible.
MAVEA MAXTRA Filters are featured in select high-end Tassimo brewers

Only Tassimo can make coffees, espressos, cappuccinos, lattes, tea, hot chocolate and iced beverages in about 1 minute at the touch of one button - MAVEA ensures exceptional flavor every time and can help prolong the life of other kitchen appliances including electric kettles, pressure cookers and cookware.
Sustainable: Each MAXTRA filter replaces Three Hundred 500-ml water bottles. We are also the only company that supports its filters with a comprehensive filter take-back and recycling program. Every part is reused. Nothing goes to the landfill. You can bring your used filter to recycling bins in stores or just mail them back to us at our expense.
How does the MAVEA filtration system work?

New generation of filter technology that is certified by the Water Quality Association to NSF standard 42 and 53 to reduce :

Chlorine taste and odor
Heavy Metals (mercury, cadmium, copper)
Agricultural Chemicals (atrazine, simazine)
Industrial Pollutants (benzene, tetrachloroethylene)
Optimal mixture of activated carbon and ion exchange resin beads that work together to improve water taste and reduce contaminants

Activated. Carbon absorbs chlorine and organic compounds like chemicals and pesticides
Ion Exchange. Beads capture heavy metals and reduce water hardness
Silverized. The filter media is silverized to inhibit the growth of bacteria to maximize the filter life

Who is Mavea?

MAVEA is a subsidiary of a world leading water filtration company that invented the category 45 years ago in Germany. Today, we serve millions of consumers worldwide, but water remains our single reason for being. MAVEA products were introduced to North America in 2009 to offer consumers premium water filtration experiences.

MAVEA Maxtra is the next generation in water filter technology; radically redesigned and re-shaped for greater performance. The new shape features performance advantages. The filter ingredients won’t get packed down at the bottom which can cause reduced filtration efficacy. Moreover, the MAVEA filter is designed to have maximum contact time with water to provide consistent performance over the life of the filter. No pre-soaking is required to activate the filter. The filter has a micro-screen which reduces black particle release in the pitcher. The filter is treated with silver to inhibit the growth of bacteria. Our filters are certified by the WQA (Water Quality Association) to NSF/ANSI Standards 42 and 53. This means that they have passed standard tests to reduce chlorine taste and odor, heavy metals such as mercury, cadmium and copper, agricultural chemicals and industrial pollutants. MAVEA has business partners who endorse the reliable performance of the MAVEA Maxtra filters. Select models of the Tassimo coffee brewing machine also uses the same MAVEA Maxtra filter to treat the water so the coffee looks and tastes its best. We recognize that our business is not about a product, but rather a natural resource. Americans send an estimated 38 billion water bottles to landfills each year. Each MAVEA Maxtra filter replaces approximately 300 bottles of water and could represent 300 fewer bottles in landfill. To take it one step further, MAVEA has developed an innovative and comprehensive end-to-end recycling program that reuses 100% of the MAVEA Maxtra filter materials. Filters can be sent to MAVEA in the mail, or placed in recycling bins in retail partner locations. Nothing ends up in a landfill. MAVEA Maxtra filters are also available in a convenient 3-pack.

Product Features
Size: 1-Pack
Consistent filtration performance over the life of the filter; No pre-soaking required to activate the filte
Micro-screen prevents black particle release into the pitcher system
Silverized filter media to inhibit the growth of bacteria and maximize filter life
Mavea Maxtra water filter cartridges are also compatible with Tassimo Suprema T45 and LCD T65 Home Brewing Systems
Comprehensive MAVEA filter recycling program

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